How to Respond to a Consumer Complaint
A guide for businesses, service providers, and their advocates on responding to consumer complaints filed before Consumer Commissions under the Consumer Protection Act, 2019.
Consumer Protection Act 2019 — Key Provisions
The Consumer Protection Act, 2019 replaced the 1986 Act and introduced several new features including: Central Consumer Protection Authority (CCPA), product liability provisions, mediation as an alternative, and e-filing of complaints.
A "consumer" is defined under Section 2(7) as any person who buys goods or hires/avails services for consideration. Commercial use is excluded, except when for livelihood through self-employment.
Jurisdiction & Forum Limits
District Commission
Up to Rs.1 Cr
Filing fee: Rs.100 - Rs.5,000
State Commission
Rs.1-10 Cr
Filing fee: Rs.5,000 - Rs.25,000
National Commission
Above Rs.10 Cr
Filing fee: Rs.25,000 - Rs.50,000
How to Respond
1. File written statement within 30 days — Under the 2019 Act, the opposite party must file their reply within 30 days of receiving notice (extendable by 15 days for sufficient cause). Total: maximum 45 days.
2. Deny each allegation specifically — A vague or general denial is treated as admission. Address each paragraph of the complaint separately.
3. Raise preliminary objections — Jurisdiction (territorial or pecuniary), limitation (2-year bar), maintainability (complainant not a "consumer"), or the complaint being frivolous.
4. Attach documentary evidence — Product specifications, service records, warranties, correspondence, invoices, terms and conditions, compliance certificates.
5. Consider mediation — The 2019 Act introduced consumer mediation cells. Mediation can save time and cost compared to a full hearing.
6. File affidavit — The written statement must be supported by an affidavit. Ensure the deponent is an authorized person (director, partner, or authorized signatory).
Common Defenses
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